Epix Boots Up App for TiVo-Powered Set-Tops

Atlantic Broadband first MVPD to offer authenticated app to video subs
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Extending its first OTT bridge to MVPD-distributed set-tops Epix has introduced a set-top box app for its premium service on TiVo-powered devices from Atlantic Broadband, an operator that serves about 250,000 subs in parts of Western Pennsylvania, Miami Beach, Maryland, Delaware, Aiken, S.C., and Eastern Connecticut.

The integration of the app gives Atlantic Broadband subs with Epix subscriptions on TiVo-based boxes access to more than 2,000 movies from the Epix library, as well as to original series such as Berlin Station and Graves.

That integration also enables Epix, a joint venture between Viacom, its Paramount Pictures unit, Lionsgate and MGM, to weave its OTT/digital content into the TiVo interface and content discovery platform without requiring customers to change to another input, and offer “a more seamless experience for the consumer” and a way for the programmer to enhance the service it offers to Atlantic Broadband customers, Epix CEO Mark Greenberg said.

The partners involved say the app integration provide Atlantic Broadband subs with Epix with nearly six times more content from the programmer than has been previously available to them.

Additional National Cable Television Cooperative (NCTC) cable systems with TiVo-based boxes will also have access to the new Epix app, though no additional MVPDs have yet announced commitments to do so. Other U.S. MVPDs that use TiVo’s platform include Buckeye Broadband, Grande Communications, RCN Corp., GCI, Armstrong, Mediacom Communications, and Suddenlink Communications (now part of Altice USA), among others.

“Our hope is that others will participate,” Greenberg said. “There are a lot of people looking to see how this rolls out…This is about us working with our partners to make the experience better.”

Epix’s app for TiVo will also feature the ability to add shows and movies to a personal queue, access curated collections, as well was some free content for sampling, Rotten Tomatoes scores, and movie trailers. On the technical end, they said Epix developed the app using the React/ES6 framework coupled with Opera TV.

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Epix has developed authenticated apps for several platforms, including Roku players, Xbox and PlayStation consoles, the Google Chromecast, Android TV devices, and iOS and Android mobile devices.

Atlantic Broadband, meanwhile, also provides integrated access to other OTT apps, including Netflix on its TiVo-based platform.

“With the availability of the EPIX app on TiVo devices, TiVo makes it easier to watch content in today’s fragmented media landscape by bringing it all into one place for viewers to find, discover and consume their favorite entertainment,” Jim Denney, VP of product management and strategy for TiVo, said in a statement.

“In today’s increasingly on-demand world, Atlantic Broadband is committed to providing our customers with the most choices and greatest flexibility in their TV offerings,” added David Isenberg, Atlantic Broadband’s president and chief revenue officer. “With this launch, EPIX is helping us deliver on that promise through its massive library of the newest original series and hit movies, combined with classic movie favorites that are now available seamlessly across TVs, computers and mobile devices.”