Epix Rolls Out on AT&T U-verse

Premium Programmer Scores Multiplatform Deal with Telco

Epix continues to build carriage momentum, inking a multiplatform deal with AT&T U-verse.

Under the deal, financial terms of which were not disclosed, AT&T U-verse will launch four Epix channels in standard- and high-definition today. Epix’s base of theatricials, documentaries, concerts and comedy specials will also be accessible to authenticated U-verse subscribers via Epix.com, its app on hundreds of devices, as well as through both Epix VOD and the live Epix feeds on Uverse.com and the U-verse apps.  The premium programmer’s fare will also be available on AT&T on Demand, starting in August.

Last month, a quartet of Epix channels rolled out on systems owned by Bright House Networks, That deal stemmed from the far-ranging pact Time Warner Cable reached with Viacom last November. The nation’s No. 2 cable operator, which negotiates programming deals for Bright House, engaged in a similar rollout program with Epix back in March.

Epix, a joint venture between Viacom Inc., its Paramount Pictures unit, Lionsgate, and Metro-Goldwyn-Mayer Studios Inc., will be offered for $8 per month with U-basic and above TV packages.

“We know that AT&T holds innovation and the consumer experience in the highest regard and we are very pleased to embark on this new relationship,” said Mark Greenberg, president and CEO of Epix. “Working together with AT&T provides EPIX with access to consumers nationwide and brings Hollywood’s biggest blockbuster films, documentaries, concerts and comedy specials to a brand new audience.”

Epix, whose film roster includes The Hunger Games: Catching Fire, Anchorman 2: The Legend Continues and The Wolf of Wall Street; is now available on U-Verse’s high-definition on channels 1891, 1892, 1893, and 1894; in standard definition on channels 891, 892, 893, and 896.

 “We know our customers want great movies and we are committed to providing a great selection. We look forward to working with Epix to provide our customers the broadest access to the Epix lineup of top quality movies and original programming across all platforms,” noted Aaron Slator, president of content and advertising sales at AT&T.