Erichson to Head Nielsen Cable Unit

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Sara Erichson will lead the freshly consolidated national and local
cable-ratings-services unit for Nielsen Media Research. The move reunites the
two units that were divided in 1997.

Erichson, who was promoted to senior vice president, has been with Nielsen
for the past 15 years, and she spent the past six leading national cable

Nielsen also announced that Jeff Sohinki has joined as senior vice president,
local cable services, from AT&T Broadband's Boston Interconnect, where he
was general manager.