Ericsson is adding more cloud DVR and VOD assets and talent to its video roster through a $95 million acquisition of Israel-based Fabrix Systems.
Ericsson, which wrapped up its acquisition of Microsoft’s Mediaroom unit about a year ago and its purchase of Azuki Systems in February, said its latest buy will expand its multiscreen video portfolio.
Fabrix specializes in cloud storage and computing and network-based video delivery. One of its known customers is Cablevision Systems, which is using Fabrix to help power its network-based Multi-Room DVR product that now allows customers to record as many as 15 shows at once following a recent upgrade.
Fabrix has kept its wins close to the vest, but Mario Rainville, Fabrix’s VP of sales and marketing, told Multichannel News earlier this year that the company had “large deployments” with more than 10 tier-1 service providers in North America and Europe.
At this year’s NAB show in Las Vegas, Fabrix showed off targeted ad-insertion system tailored for cloud DVRs (subscription required) that utilized Fabrix’s software running on off-the-shelf servers and relied on an automated, programmatic-style ad-buying/selling model. Febrix’s demo was run on a camaign-managmenet system from Videology.
Ericsson’s latest acquisition follows upgrades to its Mediaroom platform and a new MediaFirst offering that will be covered in more detail soon by Multichannel News.
“We are investing significantly across our TV platform and video-network areas to extend our market leadership position. Our Media Vision 2020 shows that traditional TV is shifting rapidly towards TV Anywhere and Ericsson's leadership in broadcast, video and networks places us in a unique position to enable the most demanding customers to define and deliver the future of TV,” Per Borgklint, SVP and head of business unit support solutions at Ericsson, said in a statement.
Ericsson said it expects to close the deal in the fourth quarter. Founded in 2006, Fabrix has 103 employees.