ESPN 3D, after televising 90 live events, will air its first feature, The Great Throwdini, on March 17.
Debuting at 6:40 p.m. on St. Patrick's Day, The Great Throwdini, which introduces the fastest knife-thrower in the world, was produced by E:60 and hosted by Jeremy Schaap.
It will first show in 3D, then make its way to high-definition on Apr. 12 at 7 p.m.
"E:60 was the first newsmagazine in HD and we wanted to be the first of its kind to be in 3D," said Robert Abbott, senior coordinating producer. "Nothing maximizes the 3D technology and the viewer's experience more than having someone throw knives right at you."
ESPN 3D, which kicked off with coverage of the 2010 FIFA World Cup last June, is slated to air over 100 live sporting events during its rookie year.