ESPN Caps Strong College Regular Season With Largest Heisman Audience Ever


Alabama running back Mark Ingram was not the only Heisman winner Saturday.

ESPN scored its top audience with the Heisman Trophy Presentation on Dec. 12, averaging a 4.1 household rating, 4.05 million households and just under 5.99 million viewers, according to Nielsen data.
Those numbers represent gains of 32% in ratings (from a 3.1), 32% in households (3.06 million) and 44% in viewers (4.15 million).
ESPN's coverage of The Home Depot ESPNU College Football Awards on Dec.10 at 7 p.m. also jumped to its best levels since 1996.The show notched a 33% gain in rating to a 0.9 average, 38% to 845,000 households and 48% in viewers to 1.08 million over the 2008 telecast.

The award shows cap a strong college football season for the sports programmer.

ESPN averaged a 2.2 household rating, 2.14 million households and 2.87 million viewers, advances of 10% from a 2.0 in 2008, 11% from 1.93 million from households and 12% from 2.56 million viewers.
For its part, ESPN2 experienced its most-viewed season ever, averaging 1.11 million households and 1.49 million viewers, upticks of 8% from 1.03 million and 11% from. 1.35 million viewers, respectively. ESPN2 averaged a 1.1 rating for both seasons.
ESPN's Saturday morning College GameDay posted its most-viewed season ever, averaging 1.71 million households, 2.03 million viewers and a 1.7 rating, increases of 14% (from 1.50 million), 12% (from 1.82 million) and 13% (from a 1.5), respectively. The previous high was set in 2007.