ESPN Combines 3D Test With Fan Promotion

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ESPN will flex its 3D production muscle with its coverage of the powerhouse USC vs. Ohio State college football matchup Sept. 12. It will be the first 3D test being vetted before a general viewing audience in two years of testing the technology, which has become a growing piece of the theatrical film market.

The game will be in HD and standard def for home viewers, but will be delivered in 3D at The Galen Center on the USC campus and at a handful of theaters--Columbus, Ohio; Hartford, Conn.; and Hurst, Tex.

ESPN won't collect a gate for the venue showings, but will instead give fans a chance to win tickets via radio station promotions, including EPSN stations in L.A. and Dallas and WBNS Columbus.

ESPN said the production test will include the first true stereoscopic 3D graphics in a telecast, and will be kicking the tires "various transport mechanisms," including cinema projection and "consumersized-sized" LCD monitors, just not any consumers' homes this time around.

ESPN said the 3D production will have its own trucks, crews and commentators. Mark Jones and Bob Davie will call the 3D game, while Brent Musberger and Kirk Herbstreit will handle the 2D duties

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