Starting Wednesday, Verizon Wireless and AT&T wireless customers will be able to tune their mobile phones to watch dudes on bikes turning double-backflips.
ESPN and Qualcomm subsidiary MediaFLO USA are debuting EXPN, a dedicated mobile channel providing 24/7 coverage of X Games 14 action-sports event.
In addition, EXPN will provide “Best of the X Games” programming starting July 16, with highlights of BMX Freestyle, Moto X, Skateboard and Rally Car Racing events continuing through Aug. 8.
MediaFLO USA is a sponsor of X Games 14, which will be held at the Staples Center in Los Angeles and The Home Depot Center in Carson, Calif. The mobile TV provider will air commercials on ESPN, ESPN 2 and ESPN Mobile TV, print advertisements in ESPN The Magazine and Web banners on ESPN.com and EXPN.com.