ESPN Deportes' Euro 2008 Coverage Scores With Hispanic Viewers

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ESPN Deportes’ exclusive Spanish-language coverage of Sunday’s Germany-Spain tilt in the Euro 2008 final delivered a 10.08 Hispanic household coverage rating and a total of more than 647,000 Hispanic viewers, ESPN officials said this week.

The Spanish-language sports network attracted a total of 1.5 million Hispanic households during 26 live tournament broadcasts, netting more than 3.3 million Hispanic viewers.

The network’s Euro 2008 preview show pulled a 2.78 Hispanic household rating, representing more than 98,000 Hispanic household impressions.

Its SportsCenter broadcast immediately following the conclusion of Spain’s 1-0 victory over Germany pulled a 4.01 Hispanic household rating, or 142,000 Hispanic household impressions.

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