ESPN Deportes Secures Grande Digital-Basic Positioning

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ESPN and Grande Communications have reached an accord that will bring Spanish-language service ESPN Deportes to the distributor’s digital-basic lineup in a number of Texas communities.

ESPN Deportes is scheduled to bow April 29 on the overbuilder’s systems serving Austin, Corpus Christi, Midland, Odessa, San Marcos, San Antonio and suburbs northwest of Dallas. The network will be located on channel 130.

It was unclear at press time how many new subscribers ESPN Deportes would add through the carriage pact, terms of which were not disclosed.ESPN Deportes counts over 6 million subscribers, including 4.5 million households.

“Joining Grande Communications in delivering ESPN Deportes and its incredible lineup of Spanish-language sports programming to digital basic subscribers in these Texas markets is a very exciting opportunity for ESPN,” said David Preschlack, executive vice president, affiliate sales and marketing, Disney and ESPN Media Networks,” in a statement. “ESPN Deportes demonstrates our commitment to serving Latino sports fans with culturally-relevant content, and this is a great step forward to making the network accessible to viewers nationwide.”

Noted Grande COO W.K.L “Scott” Ferguson: “Latino audiences represent the most dynamic, vibrant demographics in our Texas market today and a powerful trend nationwide.  As a Texas company, Grande has always made their growing influence as digital cable viewers a top priority in creating our entertainment lineup. ESPN Deportes adds international excitement and star-power to our strong Spanish-language programming.  We are proud to deliver this win to viewers in Texas.”