ESPN Deports Scores With Programming Around World Cup Qualifier


Telemundo and mun2 weren't the only outlets to score with the Mexico-U.S. World Cup qualifier Wednesday.

ESPN Deportes said it was the most-viewed Spanish-language cable network on Aug. 12, delivering an average of 100,000 Latino watchers.
Results were driven by the 6 p.m. edition of Futbol Picante, the network's nightly Mexican soccer news and information show, which averaged a 3.4 Hispanic rating, 158,000 Latino homes and 283,000 viewers, according to Nielsen Media Research data. Network officials said Futbol Picante was the most-watched program on Spanish-language cable on Aug. 12.
ESPN Deportes also gained from its 3 p.m. pre-match show, which netted a 2.5 Hispanic rating 114,000 Hispanic households and 172,000 Latino watchers, while the 10 p.m. edition of SportsCenter was the channel's second-best ever, garnering a 2.9 rating, 135,000 households and 238,000 Hispanic watchers, respectively, behind the show following the Champions League final on May 27.

Moreover, Cronómetro, the network's program modeled after ESPN's Pardon the Interruption, was seen by in an average of 145,000 Hispanic homes, 280,000 Hispanic viewers, as it pulled a 3.1 Hispanic rating