ESPN Does the Dew - Multichannel

ESPN Does the Dew

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ESPN said PepsiCo Inc.'s Mountain Dew renewed as presenting sponsor of its
annual ESPN Action Sports & Music Awards special, set for April
16.

Mountain Dew will also back a tie-in sweepstakes on its
Web site .

The sweepstakes winner will get to present 'The Mountain
Dew People's Choice Awards' during ESPN's telecast. Voting will take place
online at EXPN.com

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