ESPN Draft Coverage a Lottery Pick


ESPN tipped off its initial coverage of the National Basketball Association
draft with an almost 30% gain from Turner Network Television's coverage of the
player-selection show the year before.

ESPN averaged a 2.64 household rating from 7 p.m.-11:30 p.m. (EST) June 26,
making it the highest-rated NBA draft since 1997 and 27.5% better than the 2.07
recorded by TNT a year ago, according to Nielsen Media Research.

Held at Madison Square Garden in New York, the draft attracted some 2.29
million homes, a 28.1% increase from the 1.79 million that tuned in the year
before. That made it the most-watched NBA draft since 1996.