ESPN Edges Disney Channel In Primetime


Ben Roethlisberger topped Miley Cyrus enabling ESPN to edge sister service Disney Channel for Nielsen honors in primetime last week.

ESPN, which claimed the highest-rated show with the Nov. 5 Monday Night Football matchup in which Big Ben’s Pittsburgh Steelers routed the Baltimore Ravens, 38-7, averaged a 2.3 household rating for the period Nov. 5-11, according to a Disney ABC Cable Networks analysis of Nielsen Media Research. The Steelers-Ravens game tackled a 7.6 rating, 7.32 million households and 9.89 million total viewers.

Disney Channel finished second for the span, notching a 2.2 mark, as average bolstered by Cyrus’ Hannah Montana on Nov. 10, which produced a 3.7 rating that was tied for third for the week. The network also benefited that night from Wizards of Waverly Place, which conjured a 3.2 mark, good for the week’s eighth spot, and a Nov. 11 airing of theatrical The Santa Clause, which was fifth with a 3.6.

USA Network ranked third with a 2.0 mark, buoyed by two hours of WWE Raw franchise on Nov. 5, with the 10-11 p.m. show the week’s second-ranked show with a 3.8 mark and the earlier hour tied with Hannah Montana’s 3.7 in third.

Sister services TBS and TNT were fourth and fifth with a 1.6 and a 1.5 average, respectively. Fox News Channel, at a 1.3, and Nick at Nite, with a 1.2, were next for the week, according to the Disney ABC analysis.

There was a logjam at the bottom of the top 10 as MTV, Lifetime Television, Cartoon Network, Spike TV, Court TV and Hallmark all earned a 1.0 average for the week.

Gauged on total-day basis, Nickelodeon was in its usual perch with a 1.8 average, trailed by Disney’s 1.4 and the trio of Nick at Nite, USA and ESPN, all with a 1.1 mark.