ESPN Goes Multiplatform for QBs

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ESPN will be providing content across all of its platforms-TV, radio, ESPN.com and ESPN The Magazine-for its "Year of the Quarterback" initiative that kicks off Tuesday and runs through the end of 2011.

The YOQ effort launches  Dec. 14 on ESPN at 10 p.m. (ET) with a one-hour show, The Year of the Quarterback: The Kickoff, which will be hosted by Chris Connelly and feature such quarterbacks as Steve Young, John Elway, Troy Aikman, Joe Namath, and Vince Young.

The ongoing coverage, which will include documentaries and specials as well as content integrated into ESPN's football studio shows, will dig into such topics as the lives of quarterbacks on and off the field, their leadership qualities, recruitment and even issues of race.

Addition programming will include such specials as SportScience, The Color Orange: The Condredge Holloway Story, Two for the Show and Jon Gruden's QB Camp: The Draftees.

Read more at B&C here.

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