ESPN, History Target NYC Commuters

Author:
Publish date:
Updated on

New York -- Two cable networks -- ESPN and The History
Channel -- are taking advantage of the high-traffic Grand Central Terminal site in
Manhattan to promote themselves to commuters and other travelers.

The General Motors Corp.-sponsored "ESPN SportsCentury
Tour" was scheduled to end its 18-month, 30-market run at Grand Central's
Vanderbilt Hall last Thursday and Friday.

Besides extensive photo and memorabilia exhibits,
ESPN's free-admission, millennium-themed multimedia presentation includes a
"SportsCentury Telecast Booth," where visitors can offer their live commentary
on classic sports events and come away with a souvenir videotape.

In addition, a life-size animatronic replica of New York
Yankees great Lou Gehrig delivers his famous "luckiest man" speech.

Sports fans also can test their sports IQ in an interactive
"SportsCentury Trivia" game.

The road show is a tie-in to ESPN's on-air SportsCentury
specials, profiling through year's end the top 100 athletes of the past century.

As part of next month's four-day celebration of the
newly renovated, 86-year-old transportation hub, "Grand Central In-Motion" (Oct.
14 through 17), event sponsor History will show its Grand Central Documentary.

Moreover, those who buy $50 or more in merchandise from the
terminal's new stores -- ranging from J. Peterman Co. to Children's General
Store -- can get a free video of that special, "while supplies last," as this
month's MTA Metro-North Railroad Mileposts newsletter points out.

Related