ESPN Hopes for Tape-Measure Ratings


ESPN will provide live coverage of its 2003 Century 21 Home Run Derby
Monday, as elite baseball sluggers convene to crack long balls during what has
traditionally been the network’s highest-rated summer show.

Airing at 8 p.m. EST, this year’s Derby will take place at U.S.
Cellular Field, site of the All-Star Game and home field of the American
League’s Chicago White Sox.

The coverage will mark ESPN’s sixth year of live Derby coverage and
its 11th straight year overall.

In 2001, the event scored an average household rating of 5.19, reaching
nearly 4.3 million homes. ESPN’s 2002 coverage averaged a 6.11, securing
household delivery of some 5.3 million.

Toronto Blue Jays first baseman Carlos Delgado and St. Louis Cardinals
outfielders Jim Edmonds and Albert Pujols have been confirmed as participants
for the two-hour showcase. The New York Yankees’ Jason Giambi won the derby last

Chris Berman will team up with Sunday Night Baseball analyst Joe
Morgan and current all-star Alex Rodriguez for commentary, while Samantha Ryan
reports from the field.

ESPN’s Baseball Tonight will kick off the evening at 7 p.m. The
program will feature interviews with Seattle Mariners right fielder Ichiro
Suzuki and Pujols, who garnered the most votes for their respective