ESPN Keeps Ratings Drive Alive

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ESPN climbed to the top of the primetime ratings last week fueled by a hefty
8.5 showing for its Tampa Bay Buccaneers-New Orleans Saints National Football
League game this past Sunday.

ESPN posted a 2.3 primetime rating for the week ending Dec. 1, according to
Turner Entertainment Research from Nielsen Media Research data. The sports
network was followed by USA Network in the No. 2 primetime slot with a 1.8
rating.

TBS Superstation, Nickelodeon and Lifetime Television tied for third place,
each with a 1.7. The remaining top 10 in primetime were Turner Network
Television (1.6), Cartoon Network (1.3), TNN: The National Network (1.2),
Discovery Channel (1.1) and MTV: Music Television (1.0).

Behind ESPN's Buccaneers/Saints game, MTV had the Nos. 2- and 3-rated shows
for the week. The premiere of the new season of The Osbournes racked up a
5.2 rating Nov. 26, while Real World XII did a 4.1 rating that same
night.

TBS' original movie, Christmas Rush, starring Dean Cain and Eric
Roberts, was basic cable's No. 1 movie for the week among adults 18 through 49
and 25 through 54. It posted a 2.9 household rating.

In primetime, ESPN ranked No. 1 in most key demographics, including adults 18
through 34, 18 through 49 and 25 through 54.

For total day for the week, Nick was No. 1 with a 1.6
rating.

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