ESPN Livens Up College Football App

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ESPN has redesigned its free second-screen college football app for the 2012 season, adding new features including in-progress video highlights and other enhanced content in a bid to boost viewer engagement.

The sports programmer said the ESPN College Football app, previously called ESPN Bowl Bound, was built from scratch for both Android and Apple iOS devices.

The new app provides video-clip highlights of key plays from select games within a minute of the live action on the field; alerts for scoring plays, potential upsets and breaking news; customizable scoreboards; and access to live games on the programmer's WatchESPN "TV Everywhere" video service. The app also is designed to keep college gridiron fans connected year-round with news, video and alerts for all 124 of the NCAA's Division I Football Bowl Subdivision (FBS) schools.

ESPN College Football app

"We think the responsiveness and in-progress elements of the app will deliver a unique and indispensable game-day experience for college football fans," Jay Lee, senior director of product development for ESPN Digital Media, said in a statement. "We've also combined the unmatched depth of ESPN's college football content across platforms with highly customizable features to keep fans informed and engaged 24/7 year-round, not just on game days."

Other features of the ESPN College Football app include: curated tweets from fans and ESPN's college football analysts; game previews, recaps and highlights; College GameDay voting, video features and matchup breakdowns; and a "Bowl Bound" section with weekly projections for every bowl game from ESPN college football analyst Brad Edwards.

The app provides a personalized "My Games" scoreboard for following individual teams and matchups; synchronization of multiple favorite teams via a user's ESPN profile; and "clubhouse" sections for all FBS and FCS schools featuring news, videos, rosters, discussion and team news alerts

In addition, the iPad version of the app is optimized for the new iPad's high-resolution Retina display.

The ESPN College Football app was published Aug. 23 in Apple's iTunes App Store and on Aug. 24 in the Google Play Store.