ESPN Loves Football on TV


Pigskin programming was very good for ESPN last week, leading the
total-sports network to the top of the Nielsen Media Research primetime

ESPN averaged a 2.3 household rating Oct. 28 through Nov. 3, keyed by its
National Football League presentation of the New York Giants and Jacksonville
Jaguars, which tackled a 6.3 for the game and a 3.9 for its NFL PrimeTime

The network also benefited from the 3.6 rating produced by the
college-football contest between Georgia and Florida the previous evening.

ESPN bested Turner Network Television's 1.8, while Lifetime Television was
third with a 1.7, according to a Turner Entertainment Research analysis of
Nielsen data.

Nickelodeon was fourth with a 1.6, ahead of the 1.4 recorded by TBS
Superstation, Cartoon Network and Fox News Channel.

Rounding out the top 10: USA Network and The Learning Channel -- the latter
boosted by a 3.6 for Trading Spaces Nov. 2 -- each with a 1.2; and
Discovery Channel with a 1.0.

Football also propelled ESPN to the front of the three key adult demo
rankings, as it averaged 750,000 viewers for the week among the 18-through-34
crowd, 1.51 million 18-through-49 watchers and 1.48 million observers aged 25
through 54.

Aided by installments of Real World XII Oct. 29, MTV: Music Television
finished second among adults 18 through 34 with 474,000 of those watchers, just
ahead of TNT's 471,000.

TNT finished second with the two older demos, averaging 959,000 and 979,000
of those watchers, respectively, for the week.

On a total-day basis, Nickelodeon averaged a 1.5, well ahead of Lifetime
(1.2), TNT (1.1), Cartoon (1.0), ESPN and TBS (both with a