ESPN Makes World Cup Multiplatform Push

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ESPN will provide a month chock full of multiplatform 2010 FIFA World Cup coverage including online, mobile, social media, fantasy, games and digital audio.

Most notable is extensive live match coverage to mobile phones, a first in the U.S. for World Cup coverage, from the first round to the final. ESPN Mobile TV, which is available on the AT&T Mobile TV, FLO TV, MobiTV, Sprint TV and Verizon VCAST platforms, will carry 56 matches live in the U.S. AT&T Mobile TV will also carry the eight live overlapping concurrent matches on a World Cup dedicated channel, for a total of 64 matches.

Enhanced broadband network, ESPN3.com will carry 54 matches live with a range of new features and viewing options, including the ability select games in one of five additional languages: Portuguese, Arabic, German, Japanese or Korean.

Other World Cup digital initiatives include a new premium app for Apple devices, available for a one-time purchase of $7.99, which will allow fans to access live play-by-plays, scoring alerts and breaking news alerts, in-game video highlights; text message updates on all World Cup match starts, scores and news, available for $4.99; and play-by-play audio of all 64 matches on ESPNRadio.com via a new "super stream" player.

Read more at B&C here.

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