ESPN Names Consumer Products Head

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ESPN has named Steve Cipolla vice president and general manager of its newly formed ESPN Consumer Products group.

Prior to joining ESPN, Cipolla launched theBRANDexperience, a strategic licensing and marketing-consultancy business, in May 2001.

Cipolla will be responsible for the overall operation of ESPN Consumer Products, a group within ESPN Enterprises, including the development of comprehensive brand strategies, setting creative direction, negotiating licensee agreements and managing and developing retail relationships.