ESPN Nets Significant Nielsen Gains with Euro 2012 Group Stage Coverage

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ESPN, heading into today's kickoff of the quarterfinals with the Czech Republic taking on Portugal and Cristiano Ronaldo, has netted major gains with its coverage of UEFA European Football Championship 2012.
Through the 24 matches in the group stage of Euro 2012, ESPN's live presentations averaged 784,000 households and just over 1 million viewers, according to Nielsen data. Those daytime deliveries represented advances of 79% and 82%, respectively, from its 2008 group-stage marks of 439,000 households and 552,000 viewers.
Thus far, the June 10 Group C match between Spain and Italy that resulted in a 1-1 draw on June 10 has scored the worldwide leader's largest audience: 2.11 million. That performance exceeded any of the 2008 tourney's 31 matches, save for the Spain-Germany final that scored with 3.76 million viewers. (See a list of the top eight Euro 2012 telecasts below.)
The top 10 metered markets through the group stage include: New York (1.6), Miami-Ft. Lauderdale (1.6), Providence (1.3), Los Angeles (1.2), Washington, DC (1.2), Richmond, Va. (1.1), Atlanta (1.1), San Francisco (1.0), Jacksonville (1.0), and Austin, Texas (1.0).
Spanish-language service ESPN Deportes has registered even stronger increases, albeit against much smaller bases. Euro 2012 has averaged 161,000 Hispanic households and 228,000 Latino viewers, jumps of 123% and 138%, respectively, from 73,000 and 86,000 with the 2008 tourney.
Globally, the newly launched ESPNFC.com and ESPNsoccernet Gamecast averaged 1 million daily visitors, 4.2 million page views per day and 16.1 million minutes per day, according to Adobe/Omniture data. Compared to ESPNsoccernet.com during the same time period for Euro 2008, the site grew 44%, 38% and 240%, respectively. All told, ESPNFC.com, ESPNsoccernet.com and ESPNdeportes.com generated 52.8 million total page views during the group stage, up 38% compared to the 2008 event.
Mobile group stage coverage across ESPNFC, ESPNsoccernet and ESPNdeportes mobile Web sites, as well as the ESPNsoccernet app for iPhone and Android, averaged 1.5 million page views per day, a 573% jump compared with four years ago.

The quarterfinals start today at 2:30 p.m. (ET), followed by Germany-Greece on June 22, Spain-France on June 23 and England-Italy on June 24.

UEFA Euro 2012:
Date Network Match Households / Viewers (P2+)

Sun, June 10, 2012 ESPN Spain vs. Italy 1,570,000 / 2,113,000
Sat, June 9, 2012 ESPN Germany vs. Portugal 1,244,000 / 1,798,000
Sat, June 9, 2012 ESPN Netherlands vs. Denmark 1,077,000 / 1,367,000
Wed, June 13, 2012 ESPN Netherlands vs. Germany 1,066,000 / 1,383,000
Sun, June 10, 2012 ESPN Republic of Ireland vs. Croatia 1,018,000 / 1,387,000
Mon, June 11, 2012 ESPN France vs. England 968,000 / 1,151,000
Sun, June 17, 2012 ESPN Portugal vs. Netherlands 923,000 / 1,323,000
Wed, June 13, 2012 ESPN Denmark vs. Portugal 859,000 / 1,084,000

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