ESPN will break an ad campaign next week encompassing trade magazines and
direct mail, offering ad-agency media buyers a walk-on role on a primetime
program in its "ESPN Outdoors" block and an outdoors vacation.
The ads -- running in Advertising Age, Adweek,
Brandweek, Mediaweek and Television Week --will
include CD-ROM inserts. In addition, ESPN will mail 5,000 of the CD-ROMs to
agencies, ESPN Outdoors vice president of sales and sponsorships Matt Genova
said in a press release distributed on Thursday.
The CD-ROMs contain a 3.5-minute sales-video presentation highlighting the
multimedia opportunities in ESPN Outdoors on ESPN and ESPN2, as well as tie-in
Web sites and a weekly ESPN Radio show. Information on entering the tie-in
sweepstakes will be given at the end of that video.