ESPN Plays Games with Sega

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ESPN and Sega of America Inc. announced a multiyear deal Thursday for
sports-related video games.

Sega plans to borrow production elements from ESPN -- including intros,
replays, camera angles and stat and score presentations -- for its newest games
to help simulate the look and feel of live sports.

'ESPN and Disney Interactive are pleased to be working with Sega Sports to
push sports video gaming to the next level,' ESPN president George Bodenheimer
said in a press release. 'ESPN's mission is to serve sports fans in every way
possible.'

Sega and ESPN will work together to promote the new games.

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