ESPN Posts Best College-Hoops Season

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If viewership on ESPN and ESPN2 is any indication, interest in “March Madness” could be especially keen for the upcoming NCAA Division I Men’s Basketball Tournament.

The cable networks posted up their most-watched regular season ever with college hoops, according to company officials.

ESPN scored a 10% rise in ratings to a 1.1 average and a 14% jump in households to 966,000 for 113 games. Among men 18-34, ESPN recorded a 33% gain to an 0.8 mark.

ESPN2, meanwhile, registered a 4% jump in household delivery to 425,000 for 126 games, versus 100 games last season.

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