ESPN Rolls Out App on DirecTV Set Tops

Hybrid linear/streaming interface delivers live and on-demand content
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ESPN said it has begun the national rollout of the ESPN App on AT&T’s DirecTV set top boxes.

The app allows customers to switch between ESPN live and on-demand video on their TV via a hybrid interface.

ESPN said this is the first time it has made the app-like service available on set-top boxes.

“In today’s dynamic media landscape, simplicity is key,” said Sean Breen, senior VP of affiliate sales, Disney & ESPN Media Networks. “This hybrid experience seamlessly blends what customers traditionally get from a set top box with the features and content of standalone streaming devices."