ESPN said it has begun the national rollout of the ESPN App on AT&T’s DirecTV set top boxes.
The app allows customers to switch between ESPN live and on-demand video on their TV via a hybrid interface.
ESPN said this is the first time it has made the app-like service available on set-top boxes.
“In today’s dynamic media landscape, simplicity is key,” said Sean Breen, senior VP of affiliate sales, Disney & ESPN Media Networks. “This hybrid experience seamlessly blends what customers traditionally get from a set top box with the features and content of standalone streaming devices."
Read more at broadcastingcable.com.