ESPN announced Wednesday that sponsorships for its 25th-anniversary programming are sold out.
Sponsors include Toyota Motor Sales U.S.A. Inc., Anheuser-Busch Cos. Inc.’s Bud Light, T-Mobile USA Inc., Nike Inc., Stokely-Van Camp Inc.'s Gatorade, McDonald's Corp., Degree Antiperspirant & Deodorant and MasterCard International Inc.
The network’s “ESPN25” initiative -- which will examine and celebrate the past 25 years in sports with a multimedia project featuring more than 30 hours of television programming -- kicks off in May. Extensive historical and editorial content will also be included in ESPN-The Magazine and on ESPN Radio and ESPN.com (msn.espn.go.com).
The grand finale will be four hours of programming Sept. 7, ESPN’s 25th anniversary.