ESPN Sales Unit Taps Ad Agency


ESPN's ESPN ABC Sports Customer Marketing & Sales division announced
Monday that it has named The Concept Farm as ad agency of record for its
integrated consumer-promotion programs.

ESPN senior vice president of marketing Lee Ann Daly and Concept Farm
co-director Gregg Wasiak said in a prepared statement that the agency's duties
will include creation of cobranded on-air promotions for ESPN, ABC Sports and
key advertisers.

Among the networks' media properties that may be involved in such campaigns
are SportsCenter, The Great Outdoor Games and the Bowl
Championship Series, ESPN said.