Bristol, Conn. -- ESPN president Steve
Bornstein ascended to the newly created position of chairman last week, where he will
continue to oversee the network's development.
George Bodenheimer, ESPN's executive vice president of
sales and marketing, will take over as network president, announced ABC Inc.,
which owns 80 percent of the network.
Along with remaining heavily involved in the operations of
ESPN, Bornstein -- who has been with the network since 1979 -- will also retain his
responsibilities as president of ABC Sports. Bornstein, 46, has held the ESPN president
title since 1990, overseeing the network's most active growth period.
"Restructuring now will allow me to spend more time on
future growth opportunities,"
Bornstein said. in a prepared statement.
Bodenheimer, 40, who also began with ESPN shortly after its
launch in 1979, will focus primarily on the network's domestic business. Along with
handling affiliate-sales efforts for ESPN, Bodenheimer is also credited with successfully
Bodenheimer -- who will report to Bornstein -- will oversee
all of the network's marketing and sales functions, as well as handling all programming,
production, operations and engineering decisions.
"[Bodenheimer and Bornstein] will make a dynamic and
energetic team in guiding ESPN into the future," said Robert Iger, president of ABC
Inc., in a prepared statement.