ESPN has named Matt Genova to the new post of vice president of ad sales and
sponsorship for ESPN Outdoors.
Genova was previously the network's director of customer marketing.
He will now develop existing and new sponsorship and ad-sales opportunities
for ESPN Outdoors, including ABC Sports.
ESPN Outdoors is ESPN's initiative to develop multimedia opportunities,
ranging from events and television to radio, the Internet and print assets.
Programming includes hunting, fishing and camping.