ESPN Signs Dodge for `Outdoor Games'


ESPN announced Monday that its upcoming 'Great Outdoor Games' has been sold
to DaimlerChrysler's Dodge in a multiyear presenting-sponsor deal, as well as to
participating sponsors Iams Co., the New York State Department of Economic
Development and the Recreational Boating & Fishing Foundation.

All told, ESPN said it will show 19 hours of coverage on ESPN, ESPN2 and ABC
July 20 through 23.

Events will include competitions in such categories as sporting dogs,
fishing, target sports and timber events.