ESPN Touts Preseason NFL Ratings

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ESPN said its first three Sunday Night Football telecasts generated
average ratings 16 percent higher than its first three preseason National
Football League games a year ago.

The shows averaged a 3.23 rating, compared with a 2.79 a year ago. The games
drew 21 percent more viewers than a year ago -- about 2.7 million, up from about
2.2 million.

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