ESPN, Turner Top Ad Survey


Ad agencies and advertisers are most likely to increase ad spending on ESPN, TNT and TBS in 2008, according to a survey from Beta Research.

The survey of 150 ad agency executives and 75 advertisers revealed that 43% of them would spend more on the sports network and 39% intend to increase spending on each of the Turner networks.

Rounding out the top ad spending destinations are Discovery Channel (38%), USA Network (37%), Comedy Central, ESPN2 and HGTV (each with 33%) and Food Network (31%).

ESPN was also highly ranked among potential advertisers looking for online advertising opportunities, with 75% of those polled giving ESPN a 4 or 5 ranking on a 5-point scale for its Web availabilities.

Other top networks in this category were The Weather Channel (69%, scoring it on par with ABC Network, the highest-scoring broadcaster), MTV (67%), Food Network (66%) and Discovery Channel (59%).

The lowest scoring cable network in this category, VH1 (53%), still scored higher than the Web opportunities offered by broadcasters CBS and Fox. The latter two each got scores of 43%.