ESPN announced Monday that "ESPN The House -- Bring Football Home," its
fall-2003 affiliate promotion for the National Football League, will run
Noting that the promotion period spans from Oct. 1-31, the promotion will
have local ad-sales and marketing components for the participating
ESPN said its grand prize will transform the winner's home into "a football
destination," where ESPN commentators and crew will attend a "house-warming
party," according to vice president of affiliate ad sales and brand extension
marketing Gary Perrelli.
Promo materials for affiliates will include two taggable promo spots,
point-of-sale displays and "NFL on ESPN" pocket schedules.
In addition to the one national grand-prize winner, ESPN said there will be
local prize winners, with the amount of those prizes based on the number of
subscribers each participating system has.
ESPN is projecting that 525 affiliates reaching 63 million subscribers will
take the NFL promotion. Last fall, its NFL promotion attracted 501 participating
affiliates reaching 61.3 million subscribers and generating $33 million in local