ESPN2 is launching Nacion ESPN, a new interactive sports news show aimed at young, bilingual Hispanic sports fans in the U.S., ESPN said.
Toyota has signed up as presenting sponsor of Nacion ESPN. Gillette, Allstate and Taco Bell are also inaugural sponsors.
Nacion ESPN will be hosted by Jorge Sedano, Bernardo Osuna and Marly Rivera. It is scheduled to premiere Sept. 26 at 5 p.m. ET.
The program is a fusion of the two Emmy Award-winning shows, ESPN’s SportsNation and Nación ESPN on ESPN Deportes. While following a similar format, the new show will leverage the crossover that exists between the programs, serving as an authentic connection between the ESPN and ESPN Deportes audiences, ESPN said.
Read more at broadcastingcable.com.