ESPN360 Flies to Sao Paulo


ESPN has taken its ESPN360 broadband strategy to Brazil, although the broadband service in the country will offer only on-demand sports content for now.

For a promotional period -- Dec. 4 to Jan. 4 -- all Internet users in the country will have free access to ESPN360 at After Jan. 4, the service will be available only to subscribers of Terra, an Internet service provider with 3 million subscribers, the first affiliate to carry the service in Brazil.

Brazil’s ESPN360 will feature up to 100 hours of original programming per month produced locally by the programmer, including the Brazilian SportsCenter and original studios shows like Linha de Passe and Futebol no Mundo. 

“Around the world, we are constantly seeking new, top quality and user friendly ways to reach fans with diverse content that is both localized and international while delivering superb value to our distribution partners,” ESPN International managing director Russell Wolff said, in a statement.

ESPN introduced ESPN360 in Mexico earlier this year, with the service currently available to subscribers of TelMex’s Infinitum digital subscriber line service.

In the United States, ESPN relaunched in September with plans to provide 2,500 live sporting events in 12 months. The site has continued to expand its content base, is offering 267 live sporting events in November.

U.S. affiliates, which represent 17 million subscribers, include AT&T, Verizon, RCN and Charter.