ESPN.com (espn.go.com) has rolled out
"ESPNMotion" for its high-speed users, allowing users with broadband connections
quicker access to video highlights on the Web site.
ESPNMotion allows users to view game highlights, original programming,
analysis, player and coach interviews and clips from Pardon the
The application also allows advertisers to run TV commercials online.
Stokely-Van Camp Inc.'s Gatorade has signed on as an initial sponsor, ESPN said,
running the "Michael Jordan plays against himself" ad that premiered during the
Video clips are created in Microsoft Corp.'s "Windows Media Encoder 9" Series
and will be published several times per day. Viewers have on-demand access to
clips with full pause, rewind and fast-forward capabilities, ESPN