Teamwork paid off for ESPN's Bob Knight film.
The simulcasts of A Season on the Brink on ESPN and ESPN2 averaged a
combined 4.0 household rating during their premiere March 10 from 8 p.m. to 10
The expletive-laced version on ESPN earned a 3.45 household rating, according
to Nielsen Media Research data, while the profanity-sanitized edition on ESPN2
pulled a 0.55 household rating.
Together, the premiere simulcasts of A Season on the Brink reached
3.42 million households (2.96 million for ESPN) and more than 5 million
In addition, ESPN estimated that 16.7 million people saw some portion of the
film on ESPN or ESPN2, including their encore editions at midnight.
ESPN said its first original film, which led the night, was the
third-most-viewed original film in basic cable this year, topped only by Disney
Channel's Cadet Kelly, which attracted 4.43 million households March 8,
and Lifetime Television's Video Voyeur, which garnered 4.33 million
households Jan. 21.