Esquire Network said an Oct. 21 marathon of Back to the Future movies and the second season of original series Car Matchmaker (hosted by Spike Feresten, pictured) contributed to making the NBCUniversal outlet the fastest growing of the top 60 cable networks in the month of October. Year over year gains were seen in key demographic groups adults ages 18-49 (51%), men 18-49 (46%) and anyone age 2 and older (46%) in primetime.
The Future movie trilogy -- pegged to the date when Marty McFly (Michael J. Fox) travels to the future in Back to the Future Part II -- set primetime records for the network with 591,000 total viewers in primetime including 334,000 adults ages 18-49, the network said.
Spotless, the first original scripted series on the Esquire magazine partnered network, premieres Nov. 14.
