Estrella TV is getting a nationwide berth on DirecTV starting tomorrow, according to parent company LBI Media. Estrella TV will launch on channel 442 across the country. Estrella TV has been on in local markets via broadcast affiliations with DirecTV, in Los Angeles, Dallas, Houston, Denver and Salt Lake City, but this launch in DirecTV's Hispanic packages is the first national placement, the broadcaster said. DirecTV has more than 20 million customers across the country.
“DirecTV is committed to providing the most programming options at the best value for its customers,” Emma Brackett, vice president of content and programming for AT&T (which owns DirecTV) said in a release from the network. “Estrella TV’s popular programming format offers more choices for our customers who enjoy watching Spanish-language channels.”
“This agreement illustrates Estrella TV’s importance as content provider of relevant and original Spanish language television programing in the U.S.,” Cathy Lewis Edgerton, senior vice president, distribution and affiliate sales, Estrella TV Network, said in the release.