Estrella TV, the nationally distributed broadcast network owned by Liberman Broadcasting, is now bringing viewers a bunch of lucky dunce tippers on weeknights at 6 p.m. (ET).
As of Sept. 26, Tumba Burros – loosely translated as “Tipping Dunces” – is Spanish-language television’s newest game show.
Hosted by comedians Carlos Eduardo Rico and Alma Cero, Tumba Burros participants can win upward of $10,000. Viewers may compete for the cash from home, with hosts calling them to take part in each competition-filled segment.
The show is inspired by a popular segment on the nationally syndicated El Show de Don Cheto, a morning-drive radio show syndicated across several Liberman-owned regional Mexican music stations across the U.S.
The addition of Tumba Burros to the lineup comes as Estrella TV reports 41% year-over-year audience growth for summer 2016 among adults 18-48 in what’s considered the “early fringe” time period.
The network pointed to the success of Rica Famosa Latina, Estrella TV’s real-life look into the lives of successful Latinas, and its longtime talent competition show Tengo Talento, Mucho Talento, for the ratings gains. The company also cited the Aug. 25 launch of El Show de Franco Escamilla, a studio-based variety program airing Sundays at 10 p.m. (ET), as a plus against established networks including Telemundo and Univision.
“The performance of these core programs on Estrella TV, along with the launch of Tumba Burros and El Show de Franco Escamilla, position our network for record ratings performances as the telenovela- heavy networks lose audiences,” Liberman CEO Lenard Liberman said.