Viacom Inc. division Simon & Schuster Interactive is turning to cable to
bolster sales of one of its multiplayer video games.
S&S will make the galactic-set "Eve," which went on the market three
months ago, available as a high-speed Internet-access attraction, sold directly
among cable operators.
Participating operators will make Eve available to their high-speed online
customers at a substantially reduced rate from the $50 retail price and throw in
a CD with other PC software titles. Eve will be offered via high-speed for three
months only, starting in September.
Operators would share revenues off the sales and game play among their
subscribers with S&S and CCP HF, Eve's developer.
Armillary Holdings -- a company formed by former cable-industry executives
Chip James and Bill Zaccheo -- will line up the operator agreements and supply
marketing campaign materials.
"After quietly discussing this with several MSOs, we are confident that the
program will be well-received by consumers," James said in a prepared