Events

Author:
Publish date:

Broadcasting & Cable

and

Multichannel News

are combining forces to produce a 1 1/2-day Summit exploring all areas relevant to tapping into the burgeoning Hispanic Marketplace.

DATES:

September 30 - October 1

PLACE:
Marriott Marquis Hotel
1535 Broadway
New York, NY 10036

SCHEDULE:
TUESDAY, September 30
07:30 AM Registration Opens
08:00 - 09:30 Breakfast - Broadway Ballroom South
09:30 - 10:30 Session 1- Broadway Ballroom North
10:30 - 10:45 Break - Outside Broadway Ballrooms
10:45 - 11:45 Session 2 - Broadway Ballroom North
11:45 - 12:15 Lifetime Achievement Award

12:15 PM Luncheon
02:00 - 03:00 Session 3 - Broadway Ballroom North
03:00 - 03:15 Break- Outside Broadway Ballrooms
03:15 - 04:15 Session 4 - Broadway Ballroom North
04:15 - 05:15 Session 5 - Broadway Ballroom North
05:15 - 07:15 Cocktail Reception - Sky Lobby

WEDNESDAY, October 1
07:30 AM Registration Opens
08:00 - 09:15 Broadway Ballroom South
09:15 - 10:15 Session 6 - Broadway Ballroom North
10:15 - 11:00 Session 7 - Broadway Ballroom North
11:00 - 11:15 BREAK -Outside Broadway Ballrooms
11:15 - 12:15 Sports - Session 8 - Broadway Ballroom North

TOPICS:

• The Dynamic and Changing Hispanic Marketplace

• Marketing to Hispanic Consumers — Part 1 — from the packaged goods marketers’ perspective

• Marketing to Hispanic Consumers — Part 2 — from the programmers’ perspective

• Advertising — tapping into this rich marketplace

• Marketing to Hispanic Youth

• The Importance of Local News

• Sports - the direct link to the Hispanic Consumer

• 1st Annual MCN/B&C Lifetime Achievement Award presented to "Don Francisco" Mario Kreutzberger

SPEAKERS:
(UPDATED 9/24/03)

• Bernadette Aulestia, VP of Brand Development, HBO Latino

• Eduardo Caballero, CEO, Caballero TV & Cable Sales, Inc.

• Chiqui Cartagena, Senior Director for Columbia House Club Musica Latina

• Lisa Contreras, VP, Multicultural Services, Carat USA

• Walter Cordova, National Marketing Manager, Spanish Networks, EWTN

• Fernando Espuelas, CEO, Voy

• Yolanda Foster, VP of Programming, NBC Mun2

• Lino Garcia, General Manager, ESPN Deportes

• Howard Horowitz, President, Horowitz Associates

• Roger Huguet, COO, GOL TV

• Tony Maldonado, VP of Marketing, COX Arizona

• Ed Miller, National Director, Verizon’s Multicultural Marketing,

• Tom Mohler, President, Olympusat

• Mauro Panzera, Senior Director of Multicultural Marketing, Comcast Corp.

• Steve Paulus, Sr. VP & General Manager, NY1 Noticias

• Enrique Perez, VP & General Manager, Channel 47 New York/Telemundo

• Juan Manuel Pinedo, Executive VP Sales & Marketing, Satmex

• Herb Scannell, MTV Networks, Group President - Nickelodeon, Noggin, TV Land, Spike TV

• Joe Schramm, President, Schramm Sports and Entertainment

• Michael Schwimmer, EchoStar

• David Sternberg, Sr. VP and General Manager, Fox Sports International

• Jose Luis Rodriguez, President, Hispanic Information and Telecommnications Network

• Tom Umstead, Programming Editor, Multichannel News

• Jeff Valdez, Founder & Co-Chairman, SI TV

• Bob Watson, VP of Programming & New Business Development, Time Warner

• Matthew Weiss, VP of Digital Market Strategy, Cablevision Systems, Corp.

• Elliott Wiser, VP of Programming, Florida Division, Bright House Networks

COST:
$595 per person

Download a registration form
CONTACT:
Sandy Friedman
E-MAIL: safriedman@reedbusiness.com
PHONE: 1-646-746-6740

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