EverSport Expands Streaming Operations

Pitches Platform as Way to Grow Sports Reach

With streaming media usage soaring, the founders of EverSport are working to expand the sports available on their streaming platform with new rights deals.

Most recently, the company inked deals for rights to stream the Central American Games (Juegos Deportivos Centroamericanos), AFF Suzuki Cup, EAFF Asia Cup and Axiata Cup. The agreements marked the first time that the Central American Games and EAFF Asia Cup would be streamed to worldwide sports fans.

The company’s co-founders, Wayne Sieve, formerly with Ustream and Yahoo! Sports, and Carl Kirchhoff, former head of sales at Global Sportnet, also have many years of experience in the global sports business, which is helping them secure new deals, they say.

Other EverSport streaming deals include agreements with IEC, MP & Silva, North American broadcaster One World Sports and Quattro Sports. The company also streamed high-profile sporting events such as the 2014 Asia Games and the New Zealand All Blacks vs. Team USA Rugby match, which were previously unavailable in most markets around the world.

Read more at B&C here.