Former AMC executive Christina Wayne has been named president of Cineflix Studios, a new scripted entertainment division of Canada-based Cineflix.
Based in the company's New York office, Wayne will be responsible for overseeing Cineflix's push into scripted programming in the U.S.A., the United Kingdom and Canada, with a focus on producing long-running and returning TV series.
Wayne was SVP of scripted series and miniseries at AMC, where she oversaw hits Mad Men, Breaking Bad and Broken Trail.
She left the network in February 2009 to become an independent producer.
Helmed by Wayne, Cineflix Studios will develop, produce, finance and distribute in-house scripted programming, while also becoming a "lay-off" studio for material developed externally.
Projects in development include one-hour dramas, half-hour comedies and live-action and animated children's programming.
Cineflix is involved in the creation of 250 hours per year of multi-genre TV for international broadcasters, with an expanding library of more than over 1,500 hours, according to the company.
Cineflix CEO Glen Salzman said in a release: "Christina has a fantastic ability to spot, develop and produce unique ideas and scripts. We think that her stellar creative track record combined with our expertise in production financing will make Cineflix Studios a formidable player in scripted programming."
"Cineflix is clearly an established leader in the non-scripted world and now the company is in a prime position for growth into scripted programming," Wayne said in the release.