Three former Cable News Network executives announced Tuesday that they have
formed marketing and promotion firm Springboard Creative in Atlanta.
Springboard creative director Rick Salcedo previously served as CNN's senior
vice president of marketing and creative services, and he was the man who chose
actor James Earl Jones as the voice of CNN.
Managing director Danny Sullivan was CNN Interactive's director of consumer
marketing, while the new company's executive producer, Mark Ogden, was creative
director at CNN.
The Springboard executives said their client list includes Turner
Broadcasting System Inc., Scripps Networks' Do It Yourself, Cox Communications
Inc. and KCPQ-TV, Seattle, as well as The Home Depot Inc.