Ex-Hulu Exec Joins Shazam

Kevin McGurn Hired as Chief Revenue Officer

Shazam Entertainment, the U.K.-based maker of second-screen video- and music- recognition apps, has hired former Hulu and NBC Universal exec Kevin McGurn to the post of chief revenue offer.

Shazam said McGurn is tasked with accelerating the company’s revenue growth via TV and mobile advertising sales and by “spearheading the expansion of key partnerships.”

McGurn, who is based in New York, most recently served as senior vice president of advertising sales at Hulu, the broadband video  hub owned by 21st Century Fox, NBCU and the Walt Disney Co. that sought potential buyers earlier this year but ultimately decided to stand pat and plow $750 million into the business.  Prior to his six years with Hulu, McGurn led the national ad and media business at the National Broadband Company, an NBCU venture once tied to digital video syndication.

McGurn succeeds Doug Garland, who is now general manager of stadium experience and technology for the San Francisco 49ers.

“With more than 15 years of online media experience selling to some of the world’s most renowned brands, Kevin is a world-class professional who knows how to accelerate revenue growth, making him the perfect addition to lead our Sales and Business Development teams,” said Shazam CEO Rich Riley, in a statement. “Our ongoing work with leading brands and agencies will be a key revenue driver, and Kevin will be instrumental to growing and scaling Shazam’s business.”

Shazam said McGurn is joining the company as it looks to expands its offices and operations in New York, London and Los Angeles, noting that it has plans to double in size in New York alone.

Shazam claims to have 75 million active users and 375 million registered users worldwide. In July, America Movil, the carrier led by billionaire Carlos Slim, invested $40 million into Shazam, which is using the funds to accelerate its music business, its drive into television, and on product R&D.

Riley, a former Yahoo exec, was named CEO of Shazam in late April, on board to set the company’s “next stage growth and IPO.” Shazam has not said when it might pull the trigger on a public offering.

Shazam said its engagement rates are driving about $300 million in digital music sales each year.