Ex-MTVN Digital Chief Salmi Lands In Virtual World For Teens

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Mika Salmi, who stepped down as MTV Networks' president of global digital media in March 2009, has been named chairman of Sulake, a Helsinki, Finland-based company that runs Habbo.com, touted as "the world's largest teen virtual world."

Prior to MTVN, Salmi was founder and CEO of Atom Entertainment, an Internet entertainment startup Viacom acquired in 2006 for about $200 million.

"Social entertainment is the convergence of social networking, gaming, virtual worlds and real-time broadcasting," Salmi said in a statement, adding that "Sulake is perfectly positioned to lead this new and rapidly developing converged business."

Salmi, who was born in Finland, currently lives and works in San Francisco.