Hulu has tapped former Netflix marketing executive Jenny Wall as its new senior vice president, head of marketing, the OTT service announced Tuesday.
Wall will oversee all aspects of marketing and promotion of the Hulu brand, the company said. Prior to her arrival at Hulu, Wall worked at Netflix where she was responsible for launching Netflix's “Watch Responsibility” brand campaign as well as launching the marketing campaigns for some of the network’s biggest shows including House Of Cards, Orange Is The New Black, Arrested Development and Hemlock Grove.
“I’m fired up about Jenny and can’t wait to have her hit the ground running and do amazing things at Hulu,” said Hulu CEO Mike Hopkins in a blog post. “She will focus on building overall `brand love,’ giving consumers a reason to come to Hulu and make it part of their daily lives as we build a relationship and connect with them throughout their Hulu journey.”
Walls added: "The intersection of entertainment and technology continues to fascinate me, and how amazing, challenging and ever changing it is—being part of something that changes how people view television is in my bones. I believe strongly that Hulu is at the forefront of where things are going, and on the right path to defining the future of television."